These four posters highlight the process of developing my A1 poster from left to right.
As a lecturer mentioned this semester, sometimes it takes the same amount of time to fine tune the last 20% of your work as it did to get it to 80% done. And with the conclusion of this semester's projects, I concur.
This has been one of my favourite projects to work on thus far, as I got to be as push the bounds of the project within its set parameters. As Gideon shared in one of my later consults, experimentation is not totally open-ended but how much you can push a certain structure. I kept this in mind as I tried to fine tune my poster.
The first poster on the far left depicts what I thought initially would be experimental, where I implemented gradients and elements which in retrospect did not have much correlation to the objective of the poster. I realised Randy had already pointed out to me that my design should be purposeful instead of arbitrary. This was a big lesson I have learnt through all my projects this semester.
In the second poster, I tried to highlight the modular nature of my poster through conforming it to the grid that it was based on. To me, it had seemed rather rigid at first, but during the critique, Vanessa and Randy pointed out that this was a successful use of grid on the typographic poster, where the grid was complementary and not 'too much'.
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As I shared how I developed my letterform, Jiahui had also pointed out that he liked how the Y which I settled upon had much more character than the initial one pictured (left).
Jiahui also noted that he liked how there was a diagonal line cutting across formed by the two weights of letter Y layered on each other. Perhaps this was what is meant by letting my design not be arbitrary but purposeful, as links can be made and noticed!
Randy had also commented that the font which I had used (Gopher), was something that was 'seen everywhere' today, and could be better chosen. I had originally picked this font as I felt that its geometric and modern nature was suitably 'edgy' in a black and white typographic poster as this. I decided then that I needed to better understand font choices, and have a more comprehensive/informed approach when using fonts.
Poster #3 was originally one of my first iterations which I thought was a little unrefined yet I had no direction as to how to further push it. However, upon sharing it with my class and lecturer post-workshop, this poster was thought to have potential, and I decided to try my hand at refining it again.
With the help of my lecturer and classmates, I learnt that the layout of the three weights of Y was rather interesting as the difference in weights was apparent in the layout.
At the end of this project, I do see that the thinnest weight of Y does look more interesting rotated as in Poster #3 than it was in #2. This is as the tail of the Y is more interesting than that of its body!
In this poster, I had also considered deeper, and pushed further with picking a suitable font to convey the copy. (Please refer to CPJ for more in-depth documentation on choosing a typeface)